You have the idea.
I'll build the product.

Apps, platforms and tools for founders and businesses. I help you shape the idea, design it and put it in front of real users.

Tools I build with

One partner,
from idea to launch.

You work with me directly. I help you decide what to build, design it, build it and keep improving it once real users arrive.

Product Partner

Book a call

Made for people with an idea
and a reason to build it.

Founders

You have a vision and maybe a pitch deck. You need a real product people can try, not another slide.

Small businesses

Orders in WhatsApp, data in spreadsheets. You need one simple app that runs the day for you.

Startups

You found traction. Now the product has to keep up, look better and convert more visitors.

Non-technical founders

You don't need to speak “developer”. You explain the problem, I handle the technology.

Teams

An internal tool nobody has time to build. I take it off your plate from start to finish.

Vibe-coders

You built the first version yourself with AI. I make your vibe-coded app product-ready.

Most ideas never ship.
Not because they're bad.

×

Too many people

A designer, a developer, an agency, a PM. Your idea gets lost between hand-offs.

×

Too slow

Months of meetings and documents before anyone sees a single working screen.

×

Built for the wrong goal

Lots of features, no users. Technology first, product second.

Tell me the idea. We shape it.
You launch it.

One partner from the first call to launch day. We agree on what matters most, build it step by step, and you see progress every week.

01

Tell me your idea

A short call to understand the problem, who it's for and what success looks like. No jargon.

Book a call
Intro call30 min
10:00am11:30am3:00pm
02

We shape and build it

A clear plan, then the product itself. You review real screens every week and we adjust as we go.

PlanDesignBuildTest
03

You launch — and grow

Your product goes live with real users. Then we measure, learn and improve what brings results.

yourapp.com
Launch dayReadyIt's live

Who I am.
Alex Santos Navas.

500+businesses helped
2008building for the web
Worldwideclients across countries

I'm Alex Santos Navas. Since 2008 I've helped more than 500 businesses around the world turn ideas into websites, apps and products that work. When you work with me, you work with me directly, from the first message to launch day and beyond.

Ideas that became products.

ONNA app: weekly class schedule
ONNA app: pick your spot in the Bungee room
ONNA app: home screen with package and upcoming classes

ONNA — Studio booking app

A yoga and bungee fitness studio in Ecuador. Members buy packages, pick their spot and book classes from their phone. The studio runs schedules, check-ins and payments in one place.

La Corte Dice app: categories of constitutional case law
La Corte Dice app: home with latest criteria and search
La Corte Dice app: reading a ruling

La Corte Dice — Mobile app

Ecuador's constitutional case law, organized by topic. Students, judges and lawyers search rulings, read them comfortably and save their favorites, with a subscription built in.

Villagardenia — Internal operations tool

The flower shop's internal operations software. Every order is tracked from arrival to doorstep: flower preparation, status, the florist in charge, delivery routes and geolocation, in one tool that runs the shop's day.

Questions, answered.
Everything people ask before we start.

What do I get at the end?

A working product in the hands of real users: a web app, a mobile app or both. Live, tested, and ready to grow.

I only have an idea. Is that enough?

Yes. Most projects start as a conversation or a note on a napkin. We shape the idea together into a clear first version before building anything.

I vibe-coded my app. Can you help?

Yes, that's exactly what I do. You vibe-coded the first version; I turn it into a product-ready app. I polish the design, fix what's fragile, and make it fast, secure and ready for real users and the app stores, without starting from zero.

I built my app with AI. Is it ready to launch?

Maybe, and it's worth checking before real users arrive. Apps built with Lovable, Bolt, Cursor or ChatGPT often work in the demo but miss what production needs: who can see the data, what happens when something fails, payments, backups, speed and app store requirements. I review your app and tell you what's ready, what's risky and what to fix first.

Do I need to know how to code?

No. You explain the problem and who it's for. I take care of the product and the technology, and keep you updated in plain language.

What kind of products do you take on?

Web apps, mobile apps, booking and ordering systems, internal tools and websites built to convert. If people need to use it every day, it's a good fit.

Can you build mobile apps?

Yes. Apps for iOS and Android, including subscriptions and in-app purchases, plus the web version when you need one.

Can you work on an app I already have?

Yes. I can improve, redesign or extend an existing product, or take over one that got stuck halfway. That includes apps you vibe-coded yourself: I make them product-ready.

What happens on the first call?

We talk about the idea, the people it's for and what success looks like. You leave with a clear idea of how I'd approach it.

How long does it take?

It depends on the product. We agree on a first version small enough to launch soon, then keep improving it with real feedback.

How much of my time does it take?

A short weekly check-in and quick feedback when I share progress. The rest is on me.

How much does it cost?

Every product is different. After the first call you get a clear scope and price before any work starts.

Who owns the product?

You do. The product, the design, the code and the accounts are yours.

What happens after launch?

We measure how people use it and improve what matters most. I can stay on as your product partner as long as you need.

Let's talk about your idea.

Tell me what you want to build. I'll tell you honestly how I'd approach it.

Message me on WhatsApp or email [email protected]