Founders
You have a vision and maybe a pitch deck. You need a real product people can try, not another slide.
Apps, platforms and tools for founders and businesses. I help you shape the idea, design it and put it in front of real users.
Tools I build with
You work with me directly. I help you decide what to build, design it, build it and keep improving it once real users arrive.
You have a vision and maybe a pitch deck. You need a real product people can try, not another slide.
Orders in WhatsApp, data in spreadsheets. You need one simple app that runs the day for you.
You found traction. Now the product has to keep up, look better and convert more visitors.
You don't need to speak “developer”. You explain the problem, I handle the technology.
An internal tool nobody has time to build. I take it off your plate from start to finish.
You built the first version yourself with AI. I make your vibe-coded app product-ready.
A designer, a developer, an agency, a PM. Your idea gets lost between hand-offs.
Months of meetings and documents before anyone sees a single working screen.
Lots of features, no users. Technology first, product second.
One partner from the first call to launch day. We agree on what matters most, build it step by step, and you see progress every week.
A short call to understand the problem, who it's for and what success looks like. No jargon.
Book a call →A clear plan, then the product itself. You review real screens every week and we adjust as we go.
Your product goes live with real users. Then we measure, learn and improve what brings results.
I'm Alex Santos Navas. Since 2008 I've helped more than 500 businesses around the world turn ideas into websites, apps and products that work. When you work with me, you work with me directly, from the first message to launch day and beyond.



A yoga and bungee fitness studio in Ecuador. Members buy packages, pick their spot and book classes from their phone. The studio runs schedules, check-ins and payments in one place.



Ecuador's constitutional case law, organized by topic. Students, judges and lawyers search rulings, read them comfortably and save their favorites, with a subscription built in.
The flower shop's internal operations software. Every order is tracked from arrival to doorstep: flower preparation, status, the florist in charge, delivery routes and geolocation, in one tool that runs the shop's day.
A working product in the hands of real users: a web app, a mobile app or both. Live, tested, and ready to grow.
Yes. Most projects start as a conversation or a note on a napkin. We shape the idea together into a clear first version before building anything.
Yes, that's exactly what I do. You vibe-coded the first version; I turn it into a product-ready app. I polish the design, fix what's fragile, and make it fast, secure and ready for real users and the app stores, without starting from zero.
Maybe, and it's worth checking before real users arrive. Apps built with Lovable, Bolt, Cursor or ChatGPT often work in the demo but miss what production needs: who can see the data, what happens when something fails, payments, backups, speed and app store requirements. I review your app and tell you what's ready, what's risky and what to fix first.
No. You explain the problem and who it's for. I take care of the product and the technology, and keep you updated in plain language.
Web apps, mobile apps, booking and ordering systems, internal tools and websites built to convert. If people need to use it every day, it's a good fit.
Yes. Apps for iOS and Android, including subscriptions and in-app purchases, plus the web version when you need one.
Yes. I can improve, redesign or extend an existing product, or take over one that got stuck halfway. That includes apps you vibe-coded yourself: I make them product-ready.
We talk about the idea, the people it's for and what success looks like. You leave with a clear idea of how I'd approach it.
It depends on the product. We agree on a first version small enough to launch soon, then keep improving it with real feedback.
A short weekly check-in and quick feedback when I share progress. The rest is on me.
Every product is different. After the first call you get a clear scope and price before any work starts.
You do. The product, the design, the code and the accounts are yours.
We measure how people use it and improve what matters most. I can stay on as your product partner as long as you need.
Tell me what you want to build. I'll tell you honestly how I'd approach it.
Message me on WhatsApp →or email [email protected]